In its fourth-quarter 2010 issue, Revolution magazine ran the first-ever definitive list of James Bond watches featured in the Eon Productions films as part of its product placement partnership with Seiko UK.

As noted previously on this James Bond Watches Blog, I developed this list after having the door opened to Seiko UK personnel and documentation by Seiko Watch Corporation in Tokyo, Japan. My primary contact was Mark Mills, who was with Seiko UK from 1977 through his retirement last year — and in a position to directly, authoritatively identify all James Bond watch models supplied by Seiko UK, from The Spy Who Loved Me through A View to a Kill.

Stunningly (particularly when you consider all the James Bond fan and watch collector forums that have run discussions of Seiko-Bond watch identification), I was the first person ever to actually approach and work with Seiko UK to finally, authoritatively name these fantastic time pieces.

Secret History:
The Seiko Watches of 007

Definitive list of James Bond watches from Seiko UK: Revolution magazine, 2010

The definitive list of James Bond watches from Seiko UK was revealed for the first time ever in this article by Dell Deaton for Revolution magazine in 2010

Albert R ‘Cubby’ Broccoli’s EON Productions not only put James Bond on the silver screen — the producer’s genius for matching high tech to deep cover put Seiko’s most cutting-edge watches on his wrist

by Dell Deaton

Albert R. “Cubby” Broccoli may well have created product placement in motion pictures as the producer of the phenomenally successful James Bond series. Broccoli, who, with partner Harry Saltzman, founded EON Productions, and shows name has been synonymous with the cinematic James Bond since 1962’s Dr No, left his mark on the public perception of the film world’s most enduring tough guy more than anyone, except perhaps Ian Fleming himself.

The contract he struck on behalf of EON Productions with Seiko UK Limited was certainly the first officially acknowledged for a wristwatch brand in the 007 films (the appearance of other watches in the Bond movies prior to the Seiko contract were all, officially, unofficial). Eight different models were provided across a total of five consecutive features, from The Spy Who Loved Me in 1977, through A View to a Kill in 1985. For the first time, all those Seiko James Bond watches have been identified — and if you thought Roger Moore simply defaulted to digital timekeeping as the fashion for his tenure, you’ve underestimated James Bond continue reading…