Jack Heuer credits the 980-series of which this James Bond watch is a part, with returning his company to profitability post-Quartz Revolution.

The Living Daylights not only introduced actor Timothy Dalton to the role of Ian Fleming’s James Bond 007, but also marked TAG Heuer as the first Swiss watchmaker to provide EON Productions with a quartz timekeeper.

This is another of the original videos that I produced for visitors to the 2014 James Bond watch exhibit at the National Watch & Clock Museum in Columbia, Pennsylvania. Run of that exhibit has been extended through May 16, 2015.

— Dell Deaton, curator