James Bond Watches Blog

Limited to 10,007 pieces, the 40th Anniversary James Bond watch, an Omega Seamaster 2537.80, had an MSRP of $2,195.00 in 2002

Originally, there was just one.

That is to say, one model.

With all the buzz surrounding recent “limited” James Bond watches, I thought a bit of perspective on the Mark I might be in order.

In 2002, with 4 Eon Productions James Bond movies in the can that featured Omega Seamaster models on the wrist of actor Pierce Brosnan as James Bond, a special edition of the chronometer that’d appeared in the last 3 was released.

Limited to just 10,007 pieces, the Omega reference 2537.80 Seamaster was produced with a few unique “007″ attributes to otherwise modestly differentiate it from the 2531.80 model chosen for Mr Brosnan in Die Another Day.

The MSRP on that watch was $2,195.00, and, according to Laurent Bouzereau in his book The Art of Bond, it sold out in just 4 days.

Lest anyone lament having missed out at the time, at least one seller has one listed for sale today, asking price $2,750 on eBay. That’s an increase of 25% in value over 10 ten years.

Based on research I’ve done, the Omega 2537.80 James Bond 40th Anniversary watch continue reading…

Omega (officially) mis-identified its own James Bond watch as a "Speedmaster" in GoldenEye earlier this week: Have they lost interest in their 007 movie product placement relationship?

This is a column I truly wish I didn’t have to write.

Official work-product from corporate marketing for Omega watches continues to raise questions regarding its investment as a James Bond watch brand.

Just two days ago, Omega finally got ’round to formally announcing what several of its evidently undisciplined Authorized Dealers leaked to the Internet weeks before (complete with Order from me now! divisiveness within the ranks).

Omega has created one of its least-limited limited edition James Bond watches to date — along with thousands more limited numbers on top of that. For wannabe Bond girls, I guess.

Worse yet, in support of an inexplicable emphasis on that fact that Omega has only been a James Bond watch for 13 of the 50-year James Bond movie franchise, it couldn’t even get the identification of its own inaugural James Bond wristwatch correct.

According to the press release it first put out on February 22, 2012, the GoldenEye James Bond Omega watch was a Speedmaster. You know: “The moon watch.” Following is the excerpt, which also appears in the image above left here (click on image for additional context).

Lindy Hemming, the Oscar-winning costume designer who chose the OMEGA Speedmaster as 007’s watch in GoldenEye in 1995.

Pricelessly, the PR wordsmiths at Omega, via copy that should’a been proof-read by marketing and continue reading…

Swatch James Bond watches leather briefcase, 2002 Fall/Winter collection

This week, we’re taking a look at a very nice range of licensed James Bond watches currently available on eBay.

As before, an opening disclaimer:

These references are presented as-is, where-is.

I am not authenticating anything that’s being offered, not vouching for sellers, and not suggesting current or ultimate sales prices reflect future value.

Fossil Deluxe Limited Edition 007 watch

Although all packaging and pieces are included with this auction, several aspects of it are in a bit rougher shape than we’d like to see for a Fossil-Bond collectible. See item number 230649488987 on eBay.

Gilbert James Bond Spy Watch

Item number 120824485534 is the wristwatch version offered by Gilbert that was without embossed logo.

MGM “shutter” watch

These don’t continue reading…