
Shortly after I began this investigation of conflicting ownership claims regarding the George Lazenby James Bond Rolex 6238 Chronograph, this photo was sent to me by a fellow in Europe: He believes that it is the actual wristwatch worn in "On Her Majesty's Secret Service" (1969)
It’s funny how often some watch guys who’d otherwise have no interest or respect for Ian Fleming take refuge in regurgitating the Bond-author’s words when pushed to actually substantiate their claims.
Specifically, arguing the notion that Mr Fleming seriously advocated that any claim made must be unconditionally accepted until proven untrue.
A standard that would allow any online seller to claim that his Omega Speedmaster offered up at auction is, in fact, the Buzz Aldrin moon watch.
“How do you know it isn’t?”
Perhaps a bit more history would be helpful here.
The Ian Fleming citation we’re talking about here refers to a throw-away line he’d included as little more than coloring in an otherwise straightforward time-of-day reference.
“When the big hands of Moscow’s three hundred electric clocks reach the hour of six….”* (Emphasis added.)
Upon contemporaneous review, prior to publication, colleague Robin Kinkead asked him: “How do you know there are three hundred?”
To which Mr Fleming flippantly replied: “How do you know there aren’t?”
Now, seriously: Does anyone actually believe that Ian Fleming intended this as a standard by which all facts should be validated?
For those who do, perhaps it’s a good thing that the United States government has stepped up with oversight “to protect the innocent.” I am not a lawyer. Nor do I play one on TV. But it’s my understanding that “truth in advertising” laws trump cliched misquotes of Ian Fleming when it comes to seller offerings. To wit:
“Advertisers must have evidence to back up their claims.”
Also see Title 15 of the U.S. Code, §1125 continue reading…





