A View to a Kill (1985)
James Bond wore the world's first quartz chronograph (from any maker) in the Eon Productions film, A View to a Kill
This film features an unprecedented three completely different models for James Bond — a record that stands to this day.
First, for Bond’s cover as James St John Smythe, Roger Moore wears a two-tone 6923-8080, model SPD094. It reflects what, up to that point, had been the driving Seiko philosophy called ‘Grammar of Design,’ then nearing two decades in application.
The second watch is a Seiko caliber H558-5000, model SPW001. Period print advertising touted its ‘severe impact resistance’ and an ‘underwater alarm function.’ Formally labeled by Seiko as the Duo-Display Diver’s Quartz, it combines features from each of the two 007 watch models worn in For Your Eyes Only. but most of A View to a Kill finds Moore wearing a third watch. It’s a strong finish for the Bond Seikos: The world’s first analog quartz chronograph. Referenced as a stainless steel model SPR007 [case number 7A28-7020] with white dial, it features four independent step-motors for elapsed time measurement.
Current EON co-producers and daughter of Cubby Broccoli, Barbara Broccoli, is my source in crediting the creation of ‘product placement in films’ to her late father. Not only did he choose Seiko for the cinematic Bond, but also for himself.
The Bond watches provided by Seiko UK were certainly breakthroughs in continue reading…


While we’re on the subject of chronograph wristwatches associated with the fictional James Bond character, I thought this a good opportunity to highlight the last one featured in an Eon Productions film.


