James Bond Watches Blog

As I said on Facebook just after posting this to YouTube, I’ve been looking for a reason to make a video featuring my Carrera 1:32-scale Aston Martin DB5 Goldfinger slot-car.

And that time has come.

The James Bond watch connection here, of course, can be seen by way of the Omega 2531.80 Seamaster. continue reading…

"James Bond's Choice" magazine ad by watchmaker Omega, product placement partner with Seamaster 2531.80 worn by Pierce Brosnan in "Tomorrow Never Dies"

This layout without a doubt tops my list of favorite James Bond advertisements. Period.

Print shown at left from the December 1997 issue of Gourmet magazine — which suggests something about audience targeting, as much as anything else.

Actor Pierce Brosnan is featured as James Bond, with Omega reference 2531.80 Seamaster wristwatch and BMW motorcycle. Promotional tie-in is for the movie then-in-release, Tomorrow Never Dies. It uses a standard layout that was made available for Authorized Omega Dealer use, with an option for them to drop-in their logo and contact information lower-left.

Minimal copy describes the James Bond watch being promoted here, in deference to an image of the timekeeper itself, which dominates.

From a historical perspective, it’s worth noting that the quartz reference 2541.80 Seamaster featured in GoldenEye (1995) was actually the only established James Bond Omega prior to Tomorrow Never Dies.

And whereas the magazine ad with GoldenEye tie-in utilized an existing movie image, this Tomorrow Never Dies raises the bar with creative that is both custom-photographed and strongly invested in leveraging the watchmaker’s product placement partnership with Eon Productions.

The effective continue reading…

Swatch James Bond watches leather briefcase, 2002 Fall/Winter collection

This week, we’re taking a look at a very nice range of licensed James Bond watches currently available on eBay.

As before, an opening disclaimer:

These references are presented as-is, where-is.

I am not authenticating anything that’s being offered, not vouching for sellers, and not suggesting current or ultimate sales prices reflect future value.

Fossil Deluxe Limited Edition 007 watch

Although all packaging and pieces are included with this auction, several aspects of it are in a bit rougher shape than we’d like to see for a Fossil-Bond collectible. See item number 230649488987 on eBay.

Gilbert James Bond Spy Watch

Item number 120824485534 is the wristwatch version offered by Gilbert that was without embossed logo.

MGM “shutter” watch

These don’t continue reading…