Below are official details on the scheduled November 18, 2017 lecture to be delivered by James Bond watch expert Dell Deaton at the National Watch & Clock Museum.

Columbia, PA (10/30/2017)

The Internet Made James Bond Watches Collectable

Dell Deaton, James Bond watch expert (2011)

Dell Deaton with the watch he discovered: Ian Fleming’s own James Bond watch, a Rolex reference 1016 Explorer. © 2011, 2017, All Rights Reserved. USA

Who can remember when we had to wait until after a new movie premiered to find out what kind of wristwatch James Bond was wearing? When the only way to figure out how to set your watch if you lost the instructions was to write a letter to the manufacturer and request that they mail you a duplicate? Or a motion picture were no one in production even bothered to identify the 007 watchmaker?

In the next presentation of TIMEtalks at 11:00am on Saturday, November 18, at the National Watch & Clock Museum, author and presenter Dell Deaton will substantiate the argument that it was the Internet that uniquely made James Bond watches collectable.

The audience will then be given a close look at what that collectability actually means. Deaton will unpack what the organization and availability of watches through marketplaces such as Amazon and eBay have come to mean in terms of typical downward pricing pressures due to commoditization. Also included will be a look at how the social aspect of influential online channels have introduced and perpetuated an emotional component that drives premium pricing.

Museum Director Noel Poirier explained the importance of this presentation by saying, ‘I think looking at this subject through the prism of James Bond’s timepieces is a great start to the conversation of the role the Internet and its volumes of web sites and so-called experts can have on the collecting field.

‘This is not only unique to the watches of James Bond, but can be seen in virtually everay area of modern collecting.

‘Dell has a long-established reputation as the foremost resource for all things related to James Bond watches and, as such, the Museum values Dell’s knowledge, not just of Bond watches, but of the watch collecting field as a whole. Having Dell here, knowing the great exhibits he’s done for the Museums and his connections within the James Bond community, reinforces that the Museum takes a serious approach to teh scholarship in collecting that Dell represents.’

Deaton added the following: ‘During TIMEtalks, we will challenge the generally held notion of the Web as an environment that empowers consumer and topples the absolute control over information spin historically held so tightly by sellers.

‘Are we honestly expected to accept the assertion that James Bond’s current watchmaker has simply surrendered its positioning destiny to the Internet masses? That James Bond’s legacy watchmakers have not plan or vested interest in keeping us reminded of their prowess from teh days when Sean Connery and Roger Moore carried the Walther PPK?’

Contact the National Watch & Clock Museum at 717.684.8261 or through its website on for more information.

— Dell Deaton