Here with Breitling watches we have the third installment in an unfolding series that looks at the value of product placement in terms of leveraging earned media through Internet coverage.

Breitling resurfaced as a James Bond watch earlier this year with publication of the novel Carte Blanche. There, author Jeffery Deaver specified a Breitling for Bentley model as part of Agent 007′s cover in Africa.

But long-time fans will recall that the first Breitling was a Top Time model worn by Sean Connery as James Bond in Thunderball. I’ve also seen entreats to declare the Breitling Chronomat Evolution a “James Bond watch,” citing photos of actor Roger Moore — years after his most recent appearance in A View to a Kill — wearing what appears to be his own personal selection from the Breitling line.

In creating the listing below of top 30 “Breitling Ambassadors,” then, I looked more to who collectors and followers of the make consider as celebrity endorsements. With the addition of my own James Bond ties as well, of course.

338 Simon Cowell
367 John Cleese
407 Mel Gibson
448 Morgan Freeman
452 Jerry Seinfeld
463 Felix Baumgartner
481 Jose Mourinho
526 Jeremy Clarkson
579 Chuck “The Ice Man” Liddell
642 Bear Grylls
713 Scott Carpenter
759 Jeffery Deaver
838 Robert De Niro
840 Chistopher Brian Bridges, aka, Ludacris
910 Roger Moore
970 Sean Connery
11,300 Sir Richard Branson
11,400 Buzz Aldrin
12,500 Antonio Banderas
16,100 Harrison Ford
19,600 John Travolta
25,300 Jay Leno
31,700 Juan Carlos
44,500 Celine Dion
50,300 Brad Pitt
51,800 Tom Cruise
52,600 Leonardo DiCaprio
57,900 Arnold Schwarzennegger
89,600 Dwyane Wade
264,000 James Bond