The Spy Who Loved Me (1977)

Revolution magazine, "Secret History: The Seiko Watches of 007," by Dell Deaton

Decades of controversy and misinformation finally came to an end with our definitive identification of the Moonraker Seiko model and case number in this Revolution magazine feature article

The Seiko caliber 0674-5009, model DK001, helped Roger Moore make the James Bond character his own, appointed with the latest in real-world horology. Cubby Broccoli referred to it as the ‘ticker-tape” watch, recalling a silver impact-labelmaker-type message that emerges from its case during the pre-title sequence.

Just a few years earlier, Seiko had rejected the approach to liquid-crystal diode (LCD) displays advocated by Swiss manufacturers, instead developing its own ‘field effect mode’ (FEM) technology. Because FEM circuits take only 0.3 seconds to change any digit, Seiko was able to market the world’s first LCD watch capable of displaying the time to six places — including seconds.

The DK001 is a thick wristwatch, telling not just the time but also keeping track of dates from 1972 through 2009 (this function still works today). The watch is comfortable for daily wear despite its size. By comparison, it doesn’t sit any higher on your wrist than the Rolex Submariner Date from Licence to Kill, and quartz accuracy gives it an edge of any of Bond’s mechanical watches.

Rated as splash resistant only and tested to 30 meters, you don’t want to swim with this watch. But that’s still sufficient on Bond’s wrist as he rides the Wetbike supplied by his gadget-master a ‘Q Branch’ to go after lead bad guy Karl Stromberg for the climax of The Spy Who Loved Me.