The status of any next James Bond movie from Eon Productions may be up in the air due to ongoing financial troubles at studio-partner MGM.
But Omega is still unquestionably James Bond’s watch of choice.
Earlier this week, Omega issued the following press release, complete with images, noting its ongoing association with the official 007 franchise.
James Bond to wear a Seamaster Planet Ocean in Activision’s Blood Stone video game
Bienne, Switzerland (October 23, 2010)— In the game JAMES BOND 007™: BLOOD STONE, Bond will be wearing an Omega Seamaster, as he has done since 1995.
Activision, the distributer of interactive entertainment products, is working with video game developer Bizarre Creations and Eon Productions in the creation of JAMES BOND 007: BLOOD STONE.
It features the likeness and voice of Daniel Craig as the world’s favourite secret agent.
In the game, which puts players directly in the action, Bond will be wearing an Omega Seamaster, as he has done since 1995.
Grammy and BRIT Award winner Joss Stone will not only provide the soundtrack music, she will also be featured as the newest Bond Girl. Oscar-winning actress Judi Dench will also reprise her role as “M” in the first video game ever to feature an Omega product.
The storyline in the game was created by screenwriter Bruce Feirstein whose many credits include – the first film to feature James Bond wearing an Omega.
The JAMES BOND 007: BLOOD STONE video game, rated PEGI 16, USK 16, is being developed by critically acclaimed developer Bizarre Creations for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Windows PC under license from EON Productions Ltd and Metro-Goldwyn-Mayer Studios Inc. (MGM). Additionally, an original Nintendo DS™ game is being developed from the ground up by n-Space. For more information about the game, visit www.007.com.
Several things strike me as interesting here — beginning with the aforementioned next James Bond film delay à la MGM Studios.
Does this “first video game ever to feature an Omega product” fulfill some other expectation, if not commitment, to provide Omega with product placement marketing value through the buzz of a production start which was anticipated at the beginning of this year to be in high-gear by the 2010 Christmas season?
Or to flank against all those paparazzi images of current James Bond actor Daniel Craig wearing other watch brands previously associated with the 007 silver-screen features?
Images courtesy Omega
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