Following are results of a Poll I ran in a highly-trafficked Forum focused broadly on the Rolex brand. I Posted this survey on November 24, 2008, and ran it for 7 days. The Thread was viewed well over 155 times and garnered 18 Votes as distributed below in response to the following question.
Note: This feedback was obtained before the original (literary) James Bond watch was truly identified in the February 2009 issue of WatchTime magazine.
In future films, what watch should the James Bond 007 character wear?
| 44% | It should be a current version of the brand and model originally designated by Ian Fleming (if determined). | |
| 28% | It should be a current version of the brand and model first worn by Sean Connery (the original on-screen 007). | |
| 11% | It should be any current brand and model that fits with the actor now playing James Bond (one size won’t fit all). | |
| 11% | The producers should decide, using whatever criteria they see fit (it’s their business and creative license). | |
| 6% | No opinion / refuse to answer |
Numbers may not total 100% due to rounding.




Comments