A thorough look at Goldfinger reveals that the Rolex Submariner featured in that so frequently referenced cigarette lighter illumination screen capture was actually the secondary watch in this EON Productions movie.

The black-tie briefing that James Bond attends early in the film has always struck me as something worth a closer look. Much as I respect Rolex as a luxury brand, a diver’s watch on an under-sized NATO strap just didn’t seem appropriate here.

Reflections of what appear to be a gold case in the film suggest a different wristwatch. But that’s hardly conclusive. I’m also not into “gotcha” film analysis, by which I mean, searching out clear anomalies and possible continuity errors as a quick way of invalidating long-held assumptions about James Bond watches.

But the evidence here is overwhelming.

Sean Connery as James Bond is clearly wearing a watch with a gold case and a light-colored dial as he helps Tilly Masterson from her wrecked Ford Mustang in the Swiss Alps, where the two had been independently tracking Auric Goldfinger.

Then, while Agent 007 is clearly shown wearing the Rolex Submariner on a NATO strap elsewhere in the sequences, he’s back to his gold watch when reconnoitering Auric Enterprises.

Once at Goldfinger’s stud farm in Kentucky, the James Bond choice is exclusively a gold-cased, light-dialed watch worn on a strap — as seems to have been exclusively covered on James Bond Watches in analyses of Dr. No (the “Sylvia Trench Watch”) and You Only Live Twice (the “Osato Chemical Watch”).

The clearest views of this watch in Goldfinger are from story elements that take place inside Fort Knox. Hence the name of this James Bond watch.

The Fort Knox Wristwatch.