April 13, 2006

Following are results of a poll I ran in a highly-trafficked watch forum focused on the modern Rolex wristwatch brand. I posted this survey on April 13, 2006, and ran it for 7 days. The thread was viewed over 525 times and garnered 47 votes as distributed below in response to the following queston.

How much of a discount did your Authorized Dealer give on your Rolex Submariner purchase?

32%   received no discount at all
2%   received 1% to 3% off Manufacturer’s Suggested Retail Price (MSRP)
9%   received 4% to 5% off MSRP
4%   received 6% to 8% off MSRP
21%   received 9% to 10% off MSRP
9%   received 11% to 13% off MSRP
9%   received 14% to 15% off MSRP
4%   received 16% to 18% off MSRP
2%   received 19% to 20% off MSRP
4%   received 21% to 23% off MSRP
No one   received 24% to 25% off MSRP
4%   received 26% or more off MSRP

Numbers may not add up to 100% due to rounding.

At the time of this survey, Rolex model 14060M was the current Submariner; this would have made it an “M-4″ on my film features scale. Such feedback as is provided here has become increasingly hard to come by as many horology forums decline to allow any pricing discussions whatsoever.