November 12, 2006

Following are results of a poll I ran in a highly-trafficked forum focused on the Rolex wristwatch brand. I posted this survey on November 12, 2006, and ran it for 7 days. The thread was viewed over 475 times and garnered 56 votes as distributed below in response to the following queston.

Does “James Bond” affiliation help or hurt the Rolex brand?

2%   “Bond” is the only reason I bought Rolex
13%   “Bond” got me into Rolex, but now I am hooked on all that is Rolex
27%   The “Bond” affiliation was a pleasant surprise I learned after getting into Rolex
32%   Neutral
5%   “Bond” is a minor annoyance to me as a Rolex owner
2%   The “Bond” discussion distracts from more important Rolex models and undermines the brand overall
None said   “Bond” is reason enough to avoid Rolex watches
20%   Question not applicable to me / no opinion

Numbers may not add up to 100% due to rounding.