Official Omega SA Press Kit

Bienne Switzerland (24 April 2003)—

Omega president Stephen Urquhart, drawing Die Another Day watchPrestige Swiss watch manufacturer Omega today marked the end of its promotional activities surrounding the 20th Bond movie Die Another Day by drawing the winner of its James Bond competition. Web surfers from all over the world worked their way through a fiendish two-round quiz for the chance to win the Omega Seamaster Professional watch that was actually worn by Pierce Brosnan during the filming of the latest Bond adventure.

A staggering 60,000 entries were registered for the competition on Omega’s Internet site, by far surpassing all expectations. Some 3000 of these entrants were able to single themselves out as true Bond fans by correctly answering all the questions, which covered all aspects of Bond trivia stretching back to the very first movie. Omega President Stephen Urquhart drew the winning names at the company’s head office in Bienne. The lucky winner, Mr Mark Rawlings from Helsinki, can look forward to receiving the Seamaster Professional worn by Bond-actor Pierce Brosnan during the filming of Die Another Day at a special presentation in his home country. Even without the special gadgets Bond relies on, the standard Seamaster divers’ watch features such as water resistance to 300 metres, unidirectional turning bezel, helium escape valve and official chronometer certification make this unique prize the ideal timepiece for all conditions.

The James Bond competition on www.omegawatches.com started in October and ran for the entire promotional period of Die Another Day. The quiz itself was just one feature of Omega’s James Bond web content, which included exclusive trailers and a summary of Omega’s involvement in Bond movies since GoldenEye. However, the James Bond section on the website accounts for only a fraction of the 7,000 pages of information available on-line from Omega, which includes the company’s complete watch collection (accessible by searching, browsing or a special watch finder function), a worldwide store locator, information on the company’s history and its links with the world of space, sport and the ocean, as well as a diary of Omega’s numerous events around the world.

Images courtesy Omega