Earlier this week, I came across a book by Russell Smith titled Men’s Style: The Thinking Man’s Guide to Dress. It’s gonna get us started on a last remaining topic key to James Bond watch identification.
One of the things that’s lost in so many of the boysterous discussions of why James Bond “must” wear this watch or that — “because Rolex is known for…,” or “Ian Fleming served in World War II as an officer attached to…” — is a basic understanding of fashion.
The Rolex Precision worn by Sean Connery for his very first “Bond, James Bond” introduction at the Chemin der Fer table in Dr No was no accident.
That can’t be true! It was an oversight, a continuity error. It must’a been Sean Connery’s personal watch. Yeah, that’s the ticket.
James Bond only should’a been wearing the Submariner!
No way. Not in 1962. Not with Terence Young directing and attentive to such details (as he clearly was).
Fifty years ago, appointing James Bond with a diver’s watch in that situation would have surpassed the worst silliness anyone might care to highlight in, say, Moonraker.
As the 1960s unfolded, diver’s watch led, rather than followed “style” choice ubiquity. Probably started when highlighted by the flame of Bond’s cigarette lighter in Goldfinger. Then Rolex advocated it as a fashion direction.
Maybe that’s why Russell Smith doesn’t express much respect for recent James Bond watch choices.
In recent years, several of the world’s most famous watchmakers have launched spectacularly expensive advertising campaigns in an effort to imbue their scientific and technical watches with the glamour of war and adventure, thereby providing the closest contact to war or adventure most men will ever have. Omega paid untold thousands to a Hollywood studio to ensure that Jamesbondman Pierce Brosnan was wearing their Seamaster Professional Divers watch in Tomorrow Never Dies continue reading…






