When I worked in professional advertising, it was often the small, simple print ads that gave me the greatest satisfaction.
These hardworking pieces forced our creative team to hone layout and dominant graphic, make every word of copy earn its keep, and come up with a headline that compelled if not differntiated on a magazine page full of other options for reading.
This ad for the Pulsar P2 from 1973 ran in print publications around the same time that actor Roger Moore was wearing an exactly similar model for his inaugural (big screen) debut as James Bond, Agent 007, in Live and Let Die, from Eon Productions.
Measuring just 2¼” wide by 5″ tall, it tells us the material from which this wristwatch is made, that is is accurate to within 60 seconds a year, and that it sells for $275.00 at retail.
By way of perspective, the watch worn by Daniel Craig as James Bond in Quantum of Solace (2008) is rated to an accuracy of between +6 and -4 seconds per day.
In 1973, persuit of “the ultimate in wristwatches” was still centered on timekeeping. The Quartz Revolution was in its infancy — although coming on fast. And at this point in history, it was not only anticipated that digital watches would ultimately dominate, but that the preferred technology would be based on the light-emitting diode (“LED”) as opposed to liquid-crystal-diode (“LCD”) displays.
But power consumption was an issue for either approach; for LEDs, it was huge. To its credit, Hamilton did what I continue reading…